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Digital Films

Animation

As content is king, animation videos have bridged the gap in delivering large amounts of content in a shorter duration of time.

At Feel, we engage the best animators who develop line illustrations, 2D and 3D ideas for an interesting clientele ranging from government bodies, banks, corporates and FMCGs.

BRIEF – THE STARTING POINT

The brief is the starting point leading to a great video. At Feel we make it our process to question the brief, dissect it in order to get a clear picture of what we need to achieve. Every marketing video starts with an idea. We learn as much about your product, service or problem as possible. This process evaluates the understanding to figure out the best method for putting out the right message in the best way for your brand.

SCRIPT BREAKDOWN

The script is a crucial element in creating an amazing video. Our video production creative team puts their heads together for nailing the right concept which is then fleshed out into a complete script. The key is to present the message in the simplest and the most interesting manner to your target audience.

MOODBOARD / STORYBOARD

We create moodboards in creating the right sense for the video. We project styles, colours and trends lending the brand a unique image and staying within its values. A detailed story board is then developed demonstrating scene by scene of the video play out.

ILLUSTRATION STYLES

We create full-color visuals that will give you an accurate idea of what the finished video will look like. Visual include text, characters, backgrounds, icons and more. Based on the client’s approval, we will then leverage the full story with the final visuals, a process that includes the design of all the characters and the environments in the animated video.

VOICE OVER

The most engaging male or female voices with the desirect accent are selected from our vast, extensive pool of talent. With today’s technology, we can record voice overs from around the world to match your choice. Because we firmly believe that the perfect voice over reinforces the message of the brand and the message.

ANIMATION

Once the script and storyboard are approved, we move on to putting the words into action. The animation & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage reflect the initial concept.

POST PRODUCTION

Post-production involves the complete process of creating and editing the sound mixing, background music and graphics. Once the video is finalized, we send it to the client for feedback and make any needed revisions.

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